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Some Background on the Cloud

The amount of technology that permeates daily life is astounding. In the few decades since the birth of the Internet, the way technology connects us with business has evolved to incredible levels. Many predictions of how the Internet would shape the modern business world were obvious. Other technologies, now taken for granted, were unprecedented; their development unpredictable and their impact, unimaginable. The shift to cloud-based applications in recent years represents a huge opportunity for small and medium businesses.

According to the Small Business Administration (SBA)20+ million people own and operate a business that employs less than 20 people. Until recently, this segment has been underserved in terms of cost-effective, easy-to-use technological solutions that fit their unique, small business needs.

In the last two to three years, there has been an explosion in the number of services available to both small and large businesses. The advent of the ‘app’ broke the traditional software model on which so many companies relied. No longer do small to medium sized businesses have to rely on software developed to address the needs of monolithic corporations. Today we have a collection of niche software offerings competing to best address specific small business needs. The result is a variety of precision software, each of which approaches a single small business need very, very well.

The majority of this specialized software is cloud-based, enabling secure, direct connection with other cloud-based applications. Now, rather than purchasing a massive software package to run your business, it is possible to build a suite of interconnected cloud-based software applications that precisely fits your needs and budget.

Business technology is no longer about installing Quickbooks on a back office computer to track sales and expenses. Cloud-based technology has the power to enable even a one-person business to connect with a greater number of customers on a personal level, reach new clients, and more efficiently manage the day-to-day tasks of a small business.

Today, nearly everyone has a smartphone in their pocket, even if they’ve never touched a traditional PC or Mac computer. Whether you are a farmer or an accountant, the smartphone is indispensable. The cloud brings the capabilities of major corporations to anyone with a connected device.


Where Trailguide Digital Fits In

Running a small business is no easy task and selecting the right cloud-based systems for your business can be overwhelming. The default option is usually to do nothing. While doing nothing can be less damaging than the wrong investment of time and financial resources, it won’t grow your business or make running it any easier.

Most of our clients know that technology can improve their business, but they don’t know where to start. For example, you know you need to attract new customers, but which technology can best help you do that? How will it synch with the other systems you already have or need? In other words, you have a need that can be met with a technological solution, but finding the solution can be daunting.

This is where Trailguide Digital comes in. Matt and the rest of the team at Trailguide have spent decades working with countless software applications in firms of all sizes, in a variety of industries. Our “trail guide” name evokes this experience.

We have walked these paths. We know how to read the terrain. Most importantly, we know the potential pitfalls of selecting and implementing the wrong systems for your business.

We get to know you and your business, understand your particular needs, and develop a unique plan. We eliminate the need to learn a dizzying array of acronyms and terminology you would encounter by delving into a new type of software. We also take away any guesswork or lingering doubts about whether you chose the right option.

We appreciate the small businesses that make our community great because we, of course, are a small business. As much as we love technology, we find the most satisfaction in helping our clients build their business and make the place we live that much better.